Should you put a carousel on your homepage?

November 7, 2013

According to the Neilsen Norman Group, no. They annoy users, reduce visibility and just plain do not work.

10 things to do before hiring an SEO “expert”

November 4, 2013

To get the most bang for your buck, before hiring an SEO expert, prepare by doing these 10 things. These steps will ensure that you are not paying for work that you (or a cheaper resource) can do yourself and that the SEO expert can focus on doing their job. Working with upper management and [...]

I hate blogging

October 30, 2013

Some companies just don’t feel like they can blog. They have difficulty coming up with ideas. They feel that they are repeating themselves. Some clients tell me that their superiors at their companies are not comfortable with the medium because they find it to be informal or too spontaneous. Your company might need to run [...]

What is a customer thought journey?

October 28, 2013

I learned a new term today — “customer thought journey”.  The concept is very simple. For each of your target personas, put yourself in your prospect’s shoes and write out the steps they took to become a customer. I will map out my thought journey for a recent purchase of software for AB testing called [...]

Do this today to reduce your bounce rate

October 25, 2013

What is a bounce?  A bounce is when someone comes to your site and looks at just one page and then leaves the website. The bounce rate is the percentage of visitors that bounce. Take a moment to look at your Google Analytics. You probably have a bounce rate that is over 50%. Think about [...]

How do I get people to visit my site?

October 21, 2013

Our clients come to us and they tell us that they want a great website. They usually have 10-20 pages of content, a design idea in their head and they are just looking for the perfect vendor to make it a reality. We love helping clients do just that, but we also know that a [...]

Why don’t metatags matter?

October 18, 2013

Metatags do matter, just not in the way that they used to. In the past, when we used search engines like AltaVista, Lycos, eXcite and others, you used to be able to put in tags that look like this (and have it work):

What is the difference between HTML and XML?

October 14, 2013

Besides the obvious difference of a few letters HTML and XML are quite different. First, there’s HTML. It caught on in the early 90s as a way to build web pages. HTML stands for Hypertext Markup Language for this very reason–it was designed to display data, focusing on how the data looks. All of the pages that [...]

What does Google SSL (not provided) mean when viewing keywords?

October 11, 2013

Many analytics tools, including Google Analytics, tell you what keywords were used by the visitor to get to your site. Its amazing information for companies. You find out what customers are looking for, you get ideas for new content items to add to your site or perhaps you find out that you are completely barking [...]

Email marketing: How to deal with ‘images not displayed’

October 7, 2013

Newsletter sampleYou’ve come up with a beautiful email invitation to your event and you want to send it to your mailing list? But wait! Will your email recipients actually be able to see your message?

It doesn’t matter how pretty your email is if no one can see it. There is one phrase that spells death for many marketing emails: “Images are not displayed.” Why are they not displayed?