Many people tell us that they have no idea what to post on their Facebook pages. If you are struggling with ideas for engaging Facebook posts then you should read the guide that was recently posted to the Facebook website.
Here are their top 10 tips:
- Post succinct content – Your fans’ News Feeds contain a lot of information. And they have limited time to read it.
- Post photos and videos – Rich media tends to draw attention more than simple text
- Post regularly – Your fans will be more likely to engage with your content if you remain top of mind.
- Ask for your fans’ opinion – Your Page should a be a place for conversations between you and your fans
- Ask questions – With our Questions product, you can ask your fans for ideas and feedback about how to improve your business.
- Try posting “fill in the blank” posts – If you want to give your fans a very simple way to engage with your post, ask them to finish your sentence
- Give your fans access to exclusive information – As a reward for liking your Page, give fans access to exclusive, behind-the-scenes information to make them feel special.
- Reward your fans with deals and perks – You should not only promote your existing deals via your Page, but use it to offer specific deals or perks only to your fans.
- Be timely – Your audience will be more likely to engage with your posts if you are talking about topics that are already top of mind for them.
- Localize your posts if they’re only relevant to a specific audience – Some of your posts might only be relevant for a subset of your fans
Download the PDF here.
Don’t be afraid of Facebook! Dive in and give it a go.
